In the latest Bloc-related interview, I caught up with Viewlexx boss, former CBS founder and one of the world's greatest DJs, I-F, to discuss his new internet radio venture, the inexorable rise of technology and who his favourite Miami Vice character is...
It's been about six months since CBS closed - do you look back on the time that you ran it with nostalgia?
"No actually not. CBS did its job very well and it was great as long as it lasted, but it wasn't really future proof. It felt not right to change it since it wasn't really designed to be something else as it was.
And starting something new gives me a lot of energy and brings lots of pleasure too."
It must have been a lot of hard work and maybe you were disappointed that it didn't connect with the amount of people you hoped for, but did you learn a lot from the experience? Did these experiences help when you went to set up Intergalactic FM?
"Disappointed at first because it seems impossible to get people out of the little squares they moved into. But CBS was a good prototype for Intergalactic FM. It didn't cost too much effort to get it running since the know how and the music databases were already available. Also the audience was already there so we didn't have to look for them. Intergalactic FM is breaking all CBS listener records already. We have more monthly visitors as CBS and during the daily non-stops often more listeners as with the CBS Top 100."
Do you see a parallel between you closing CBS and Clone shutting down - the label's statement seemed to suggest that the people who run it feel it is time for a change. Is that the way you felt when you closed CBS, that you needed a break?
"Clone made a very wise decision shutting down the Clone label as it is. I have to refer to the squares people are in again because Clone started as an 'electro' label but expanded its horizon and released all kind of styles in the last years. It's better to divide the styles over a few labels. When I shut down CBS I didn't need a break I just felt it was time for a change as explained earlier. I bore myself to death not being able to do this, I live for this."
Do you have people working with you on the new station? How is it different from CBS - have you more support from friends, colleagues? I see that a lot of labels are partners/supporters… Otherwise, is it the same music styles as CBS – or do you think there is a difference?
"CBS did not really start with an idea behind it other than wanting to play good music on the radio.
It was more like a hobby project with an ultra basic website. The name CBS was more or less a joke referring to the 'All Seeing Eye' broadcaster but in the end it was impossible to find via search engines and stuff and it was so hard to add community services to the site since it also was never designed for it. I just never thought about a community in the first place but it's a very important thing nowadays,
You can't survive without it. Intergalactic FM has been set up from a very different angle but still with the music as the number one thing. More people are involved with the things they do and that also helps to widen our perimeters. We are able to play a lot more music across the 3 channels, it's amazing how fast the databases for all 3 channels expanded. Intergalactic FM gives me also a lot more freedom the way it has been set up."
You said in a recent interview that you still believe in the power of internet radio - what do you think will make it powerful? Mobile devices? Digital audio in car stereos? Do you think part of the 'power' is the ability to discover underground/obscure music through sites like CBS/IFM - and to connect with like-minded people?
"Everybody has a computer nowadays and many people work behind their computer. It's the music that keeps you going and there's still plenty of people that like to be surprised. Mobile internet will become as common as GSM soon. And we're also currently developing mobile apps. And yes, the community thing is very important. The only thing we have to look out for is not to become mainstream. The world is not in need of more mainstream."
"The world is not in need of more mainstream"
Do you think that technology is mainly beneficial or not for music? On one hand, the internet means people can discover great music, but it also means that people can illegally download music and producers/artists don't get paid, vinyl sales drop, shops close. Technology also means that more and more people can produce, but there is more and more crap out there….
"You gave the answer there yourself."
How does this affect you – do you find that it gets harder and harder to run a record label these days? Is it even becoming harder to buy new music on vinyl for your DJing? Do you think you will ever pursue a digital-only approach for your label and DJing - or will there always be a small following for vinyl?
"I went completely digital last year when it comes to Djing. I can be a lot more creative making my own edits and stuff and on top of it you travel light. Since I'm running a radio station I'm not much involved in the record biz anymore. Too much of a hassle to be honest. Playing a track on the radio has much more impact than releasing it on vinyl. I'm sure there always be a vinyl fetish community. Nothing wrong with vinyl as media, although it's obsolete."
Do you think the past few years have still been good for new electronic music? Have there been a
lot of great electro/Italo /Chicago-style releases?
"There will be always good music. You just have to dig for it or have an entrance. It's hard when you start getting an interest in music to find it because the good stuff has been covered by tons of crap. Same in the old days, but the difference is in those days a good record ended up more than once in the top 40 and that made an entrance to a certain genre much easier, even without the internet."
Regarding Italo, do you think there is a tendency among newer producers to focus too much on the music of the past and not to push their own style - is there a fear of messing with the past? What new school producers are taking chances and developing Italo into something new?
"I can't answer that. If somebody uses melody in his/hers music it's considered italo nowadays and that's nonsense. And I rather hear a bad attempt to make Italo as all those 'somebodies first Von Oswald synthesizer sleepy dub ripoff shit productions' the market seems to be flooded with."
You have been asked this many times before, but why did Italo get so popular in Holland? Is there something about this music that appeals to the Dutch mentality?
"Italo was basically only big here at the West Coast due to the rich pirate radio culture. I have good memories regarding those days and many many sleepless nights scrolling the FM band for 'exotics' and recording them. National Radio in NL has always been very ignorant regarding music with only a few exceptions. They were basically bought by the industry although they never will admit it."
You said a few months ago that you had built a studio with Gary and were getting ready to start producing again - have you started working on any music since then?
"No I only started to compose a few musix for IFM jingles."
There is a collection of Unit Moebius stuff available now - 'The Golden Years'. Was the Unit Moebius time a crazy period in your life? It sounds like you were a huge acid/Chicago freak. Do you think that with age, you have mellowed into a disco freak? Do you think the Unit Moebius stuff has aged well?
"I have always been a total disco fetishist since long before I got to know Unit Moebius, being involved in mixing for local pirate stations. Most mixes were Italo/Disco/Detroit/Chicago themed since I started buying records on a weekly basis around 1985. Italo was dying and transforming into some kind of trance house or whatever you call it, so I lost my interest. Chicago House and Acid were rapidly becoming my favourites and because of it and its limited availability, I started a record import mailorder service (Hotmix Imports) with a direct pipeline from Chicago. I pulled tons of Italo from there too. This went pretty mad and within two years I opened a record shop in The Hague and also started distributing the imports across the globe. On a sunny afternoon Guy from Unit Moebius/Bunker walked into my shop carrying two Bunker releases asking me if I knew that stuff. I had never heard of it, but it looked as obscure as those crazy imports from Chicago and sounded likewise so from one came another and Hotmix started to distribute Bunker via the channels already available. They also threw acid themed parties in squats those days and got invited to play there and that's how I basically got involved in UM and started touring with them. That acid thing went totally out of control and for a while nobody here in The Hague played or listened to anything else. Still on the radio I played basically what I always played, a mixture of styles with extra added acid of course and that later became my style for the dancefloor. At times electro themed, often heavy on the disco. Disco was my first love and it will be my last I guess."
Do you have any plans to release a third installment of Mixed up in the Hague - or do you think that there is no reason to release mix CDs anymore because there are so many free mixes on the internet?
"I never really thought about it but people love 'mixtapes'. I heard of a new mixtape label from around here called 'Medellin Mixage'!"
Apparently, you're a big horror movie fan: would you ever consider composing a soundtrack to a slasher movie?
"I'm not so into horror movies, more into 'violentas', cops vs robbers Italian style, women and children first, also French and US gangster cinema from the 70s is something you can wake me up for. But if I was asked to do a soundtrack for a slasher I would do it."
Finally, you know that the theme at the Sunday night at Bloc where you are playing with Alexander Robotnick and Metro Area is 80s Miami? Would you say you are more of a gangster or a cop? Were you a Miami Vice fan - and if so, did you prefer Tubbs or Crockett?
"Although I was a Miami Vice fan I didn't like C&T too much. The Colombian gangster dudes with their white, spoilered 500 SEL's emptying Uzi's out of the rear window were more my cup of tea. But I'm over that, nowadays I only dream of my own suicide cult..."