I’ve spent the past few days listening to two albums, one that has been hyped and ‘marketed’ with great skill and the other, which has been issued quietly and without fuss. So guess which one is better? That’s right, it’s not the one that the tastemakers want you to believe in… I really hope that if he reads this that Joakim doesn’t take my criticism personally, but I was very disappointed by his latest album, ‘Monsters & Silly Songs’. For those of you not ‘in the know’ (I’m obviously not ‘in the know’ either because I didn’t ‘get’ his concept), Joakim is one of those impossibly hip French producers that other impossibly hip DJs and producers always name check. A quick look at his form to date on Discogs shows that he’s released on Verstaile and Crosstown Rebels, and I even have one of his EPs, ‘I Wish You Were Gone’, a catchy enough indie dance record that borrows a little too liberally from Duran Duran’s ‘Girls on Film’ (although I’m open to correction on this).
Apart from this ditty there are a few other decent attempts at new wave/80s-inspired electronic music, like the driving ‘Sleep in Hollow Tree’ and he also gets props for the spacey ‘Three Legged Lantern’ as well as a decent cover version of the torch song standard, ‘Palo Alto’. But that’s it. The rest of his album is full of sprawling jazz self-indulgence, prog rock drums and the kind of high falutin’ conceptual pish that’ll sound great over a few tall cappuccinos but useless anywhere else. I understand that Joakim is striving to be taken seriously as an artist, but he would have impressed me much more if he had just realised his obvious limitations and put out an EP. Then he would have saved everyone – the record label, the guy who designed the rather swish artwork and the PR dude who kept emailing me for the past few weeks to impress upon me what a great album it is - an awful lot of trouble.
The other album that I’ve been listening to a lot is called ‘Mizuage’ by the Blotnik Brothers. I’m not sure if they are brothers - when they do interviews, I bet that they claim in true electro style that they are ‘clones’ or somesuch nonsense – but it doesn’t really matter. The audience for this type of music is probably quite limited, but that doesn’t matter, because this album sounds great, especially at high volumes when you’re driving very fast. Purist, ball-crushing electro is the staple Blotnik diet, but they do a smart thing at the start of ‘Mizuage’, trying to lull the listener into a false sense of security with the comparatively mellow, Kraftwerk-inspired ‘Schlagg Prallt Auf’. From then on in, it’s distorted beats, ugly basslines and frenetic tempos. At times, the synths are so foreboding and the strings so dramatic that it’s hard not to stifle a giggle, but their point blank refusal to indulge in any kind of concession (apart from the intro, which was still pretty much a purist track) is admirable.
They also have written a ‘big tune’ - if such a thing is possible in underground electro circles - called ‘Tin Can’, which has these insane, spine tingling, anthem-like chords. I don’t want to MP3 it because it’s a really small label and I get the feeling that it’s been released for passionate rather than financial reasons. I also love the robotic artwork and the fact that it arrived without any kind of fanfare, the way music should be delivered and presented…