In the current climate, this probably isn’t a very popular (or fashionable) topic, but who cares,let’s ask the question anyway: what is it about electro that has seen it endure, albeit as a niche within a niche, for over twenty-five years? Just to clarify: when I talk about electro, I don’t mean the ‘big room’ electro house that has infected electronic music over the past few years, rather I am refering to the sound that originated in European clubs and in US cities like New York and Detroit during the 80s, is still supported in pockets around the world and appears to have a stronger survival plan than a Cold War conspiracy theorist. DJs/acts like I-F and the resuscitated Robotnick are more popular than ever before and, while some small electro labels have shut down lately, maybe this is more a symptom of the general problems indie dance imprints are faced with than a reflection on electro per se.
Certainly, there are more than enough electro labels and releases to take their place, Hydra-like. For example, this week, I’ve been listening to Roadking’s penchant for updating European electro on Satamile, the brusque, claustrophobic rhythms of Clatterbox’s new EP on Austrian label Trust, and marvelling at Mandroid’s synth-led fusion of Italo melodies with taut funk on Dominance Electricity. And that’s only for starters: there’s a new remix chapter from Emperor Machine, which travels farther and deeper down the Krautrock/70s disco wormhole, engorging itself on lysergic acid as it travels: Dean Meredith, aka Goat Dance and Jupiter Black offer radically different takes on the ‘Italo/space funk/ whatever silly name you want to invent for it this week’ groove and a new label, Syncom Data, has been launched from the Clone mothership, ostensibly to promote spacey, otherworldly visions of Detroit electro. Even Soma are down with electro – they have a new EP from Octogen, Marco Bernardi’s sci-fi-loving project, due in a few weeks. In my opinion, electro is as broad a church as techno or house, and the reason that it has endured this long is because it has always enjoyed an outsider status. Unwilling to engage with the prevailing winds but at the same time refusing to remain static, its evolution takes place in a location that is blissfully detached from fads and fashions.
Unfortunately, it has unwittingly become an ugly term, bandied about by the Erick Morillos of this world to sell their lame, third-rate crap. In this regard, I blame the media for spawning the monster that was electroclash and its smaller, uglier sibling, electro house, but that’s fuel for a few more rants. In the meantime, I urge you to disregard the hype, scratch beneath the surface and explore the electro wonderland…